"...a unique capability to understand what the consumer needs/wants and then turns these needs/wants into compelling new product concepts."
Patrick J. Tighe
VP New Products/New Ventures, Dole Foods
"Their insights and positioning led to successful infomercials and package redesigns. Whether analyzing data or moderating focus
groups, she excels at identifying the driving motivators of consumers, so her research gives us twice the bang for our buck."
Betty Jamieson-Dunne
Director of Marketing, ITW/Space Bag
"If I were to do any work in repositioning or new product development, the first call I'd make would be to New Marketing."
Robert Blomquist
Marketing Director, California Raisin Board
"...has played a strategic role in brand development and portfolio assessments... works very well with our agency,
R&D and other departments in our company."
Pam Boynton
President/Retail Division, Mrs. Smith's Bakeries
"...a great knack for seeing the opportunity to take a great idea and make it marketable and unique... to deliver
insightful recommendations that create results..."
Sherri Coffelt
VP Marketing, Fresh Express/Chiquita Brands Int'l
"Priscilla was way ahead of everyone on the coming wave of aging Baby Boomers... She has provided untold insights into
Boomers, their diversity, what they want and don't want, and how to reach them..."
Judy Schriener
Author, "Building for Boomers"
"Value. Integrity. Honesty...all around knowledge of the food business and hands on approach to various projects including
new packaging and competitive evaluations..."
Frank R. Morgan
President, Star Fine Foods
"...invaluable in developing a winning tag line, new logo treatment and web site design and content... I look forward to continuing
our relationship as we expand our business."
Marcia Miller
President, You Go Girls! Travels
"...a new product specialist providing consumer research intelligence, her creative expertise in positioning and advertising
support encompasses two very strong traits - creative talent and research curiosity... a dynamic synergy for getting to the
most compelling marketing messaging."
Pam Boynton
VP Private Label Brands - Acosta Sales and Marketing
"I've watched [Priscilla] turn interview situations that could have proved disastrous in other moderator's hands into important
learning opportunities for all parties involved."
Michael Riley
Director of Strategic Planning, Allen & Dorward/Chiat-Day