“The success of my firm is directly tied to the individual success of the clients. So, I’m proud to say that for over 23 years, my company has thrived solely on their referrals.” Priscilla Wallace 
Bio ►

What our clients say about New Marketing

more Their research gives us twice the bang for our buck.

moreNew product specialists who work well with R&D, research & marketing.

moreKnack for identifying market opportunities and spotting trends.

moreConsistently deliver superior insights, positionings, creative executions.

moreUnique skills that couple creativity with great business acumen.

moreInvaluable in our branding efforts...strategy, web site development and.

"...a unique capability to understand what the consumer needs/wants and then turns these needs/wants into compelling new product concepts."

Patrick J. Tighe

VP New Products/New Ventures, Dole Foods

"Their insights and positioning led to successful infomercials and package redesigns. Whether analyzing data or moderating focus

groups, she excels at identifying the driving motivators of consumers, so her research gives us twice the bang for our buck."

Betty Jamieson-Dunne

Director of Marketing, ITW/Space Bag

"If I were to do any work in repositioning or new product development, the first call I'd make would be to New Marketing."

Robert Blomquist

Marketing Director, California Raisin Board

"...has played a strategic role in brand development and portfolio assessments... works very well with our agency,

R&D and other departments in our company."

Pam Boynton

President/Retail Division, Mrs. Smith's Bakeries

"...a great knack for seeing the opportunity to take a great idea and make it marketable and unique... to deliver

insightful recommendations that create results..."

Sherri Coffelt

VP Marketing, Fresh Express/Chiquita Brands Int'l

"Priscilla was way ahead of everyone on the coming wave of aging Baby Boomers... She has provided untold insights into

Boomers, their diversity, what they want and don't want, and how to reach them..."

Judy Schriener

Author, "Building for Boomers"

"Value. Integrity. Honesty...all around knowledge of the food business and hands on approach to various projects including

new packaging and competitive evaluations..."

Frank R. Morgan

President, Star Fine Foods

"...invaluable in developing a winning tag line, new logo treatment and web site design and content... I look forward to continuing

our relationship as we expand our business."

Marcia Miller

President, You Go Girls! Travels

"...a new product specialist providing consumer research intelligence, her creative expertise in positioning and advertising

support encompasses two very strong traits - creative talent and research curiosity... a dynamic synergy for getting to the

most compelling marketing messaging."

Pam Boynton

VP Private Label Brands - Acosta Sales and Marketing

"I've watched [Priscilla] turn interview situations that could have proved disastrous in other moderator's hands into important

learning opportunities for all parties involved."

Michael Riley

Director of Strategic Planning, Allen & Dorward/Chiat-Day

"We've Saved Our Clients Hundreds of Thousands While Helping Them Make Hundreds of Millions."